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4-H Promotion Compendium: First National 4-H Telecommunications Program

A National Compendium of 4-H Promotion and Visibility over the Past Century

First National 4-H Telecommunications Program

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An article entitled "National 4-H Council Phone/Mail Test Program" appears in the Winter 1990 National 4-H Council Quarterly:

National 4-H Council and Institutional Development Council (IDC) joined forces this past Fall [1989] to test the first National 4-H telecommunications program. The Phone/Mail technique (a registered trademark of IDC) is a simulation of modified face-to-face solicitation, integrating two personalized letters and a follow-up telephone call to secure a gift.

Amoco Oil was very helpful in updating names, addresses and phone numbers of 2,800 4-H alumni. These alumni were contacted between October 1989 and January 1990; each received an introductory letter from Richard J. Sauer [president, National 4-H Council]. Orville Redenbacher, a successful 4-H alumnus and strong supporter of 4-H, signed the second letter explaining current 4-H objectives and the need for continued support from former 4-H'ers. Telephone contact was made by one of 12 outstanding college-aged 4-H alumni from the St. Louis IDC Center.

The Council Quarterly article reported that the results of the Phone/Mail program had been positive in several ways. The giving-response rate was 27 percent of actual contacts. The monies generated by this test program would come to Council over the next three years.

Compiled by National 4-H History Preservation Team.

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